About Us
Founder of AMP Skin + Wellness
Aesthetician & Age Management Specialist
Ashley Paul
Get to know Ashley
Ashley, the founder of AMP Skin + Wellness, grew up in Napa Valley, California, where her passion for skincare began early, inspired by her mother’s meticulous routines and love for holistic beauty. At just twelve years old, Ashley experienced her first skincare treatment—a moment that sparked a lifelong fascination with the connection between science, wellness, and radiant skin.
After a brief college stint in San Diego, Ashley realized her true calling and earned her Aesthetician License in 2007. Returning to her Napa Valley roots, she launched her own business and led the skincare department at a prestigious spa while also working in a medical spa. This blend of spa and medical aesthetics honed her expertise in advanced chemical peels, transdermal skincare, touch and energy therapies, while further solidifying her results-driven, client-centered approach. In 2013, Ashley became a first-degree Reiki practitioner (and later obtaining her second-degree in 2023), seamlessly integrating energetic healing into her services for a "whole-istic" approach to skin health.
In 2013, Ashley took a leap of faith and expanded her horizons with a cross-country road trip to Nashville, Tennessee. Captivated by Music City's vibrancy, she established her presence there, successfully balancing businesses in both Napa Valley and Nashville. By 2021, she chose to return full-time to Napa Valley to focus on growing AMP Skin + Wellness, a luxury skin studio redefining how clients approach skincare.
Ashley’s philosophy as a “skin coach” emphasizes skincare as a proactive, ongoing routine—just like fitness or wellness. She educates her clients to think beyond occasional facials and embrace skin health as an essential, empowering lifestyle choice. At AMP Skin + Wellness, she combines clinical-grade, transdermal treatments with an unmatched focus on client education and a luxurious, high-end experience.
When she’s not coaching clients to their best skin, Ashley loves indulging in a good glass of wine (hello, Napa roots!), hiking trails that lead to breathtaking views, and spending time with her favorite people. Whether she’s exploring new skincare innovations or just enjoying the sunshine, she’s always fueled by her passion for helping others look and feel their absolute best.
| The window seat on the plane- Aisle all the way
| Driving slow- race car driver in another life!
| St. Ives Apricot Scrub- why is this still a thing?!
| Sweet tea- sugar belongs in cheesecake
| Nutella- I just can't
No thank you
| Tinted sunscreen- no make-up, make-up look
| Silk pillow case- anti-wrinkle and frizz free hair!
| Kombucha- Health-Ade is the BEST
| Maxi dresses- instant outfit
| Infrared saunas- Sunlighten’s 3-in-1 for the win!
Yes please
AMP Client Services Manager
Aesthetician & Acne Specialist
Michele Potter
Working in the beauty industry is a bit of a surprise for Michele. Prior to puberty, Michele really hadn’t been exposed to skincare/beauty. In fact, growing up as more of a tomboy, the last thing she thought much about was beauty. But around age 12, Michele had her first acne breakout, and she never would have imagined how much acne would shape the next 10+ years of her life. A breakout here and there turned into full-blown cystic acne. But despite how mentally and emotionally taxing it was to deal with such chronic skin issues, Michele fell in love with the vast world of skin care.
Throughout this journey with her skin, Michele was a student at Napa Valley College. Science was always an interest of hers, but passion was never there, not like the passion she had for skin. On a whim and with the support of her family, Michele pivoted into enrolling into Le Melange Beauty Academy, where she was able to combine her passion for skin, her desire to help people, and her interest in Chemistry into one career: aesthetics. Following graduation, Michele worked as an Aesthetician and Operations Supervisor for a luxury spa management company in Napa Valley. During her time in luxury spas, Michele was able to hone her skills by combining a trifecta of service: advanced knowledge of skin; a relaxing, therapeutic touch; and Forbes 5-star service. But in the whirlwind of changes brought along by 2020, job changes landed Michele in a chain waxing salon. Much to her surprise, she loved it! More than anything, Michele loves making the people of her hometown in Napa Valley feel confident and happy in their bodies.
Get to know Ashley
Get to know Michele
| Large crowds- not my jam, even pre-pandemic
| Matcha- it’s not a match-a for me
| Airplanes- hello claustrophobia
| The dark
| White chocolate
No thank you
| Coffee- hot, not iced
| Casual over fancy- any day of the week
| Camping- yes, in a tent!
| Cooking & baking
| Warm, sunny weather- with SPF of course!
Yes please
Aesthetician & Wax Specialist
Kylie Gonzalez
From a young age, Kylie was drawn to the beauty industry, initially captivated by the allure of makeup. However, at the age of 11, she began to experience a significant increase in facial and body acne. Recognizing the emotional and mental toll that persistent acne can have, Kylie became determined to help others navigate their own skin challenges. She found joy in discovering products that improved her skin and eagerly recommended them to others facing similar issues.
Her passion was solidified after her first facial at 17, which confirmed her desire to pursue a career in esthetics following high school. She envisioned a space where she could connect with clients, fostering an environment that nurtured their self-confidence while they embraced their natural beauty. Although the onset of COVID-19 delayed her plans, Kylie was undeterred. She eventually enrolled in an esthetician program just 20 minutes from her hometown of Napa, California, where her enthusiasm for learning about skin care deepened.
After graduating and obtaining her Esthetician License, Kylie began her career at a well-known waxing chain. This experience honed her techniques and enhanced her ability to engage with a diverse clientele, but her true passion remained focused on skin health. Joining AMP has allowed Kylie to further her education in treating acne and other skin conditions, empowering her to provide clients with the confidence they seek while continually expanding her knowledge. This journey embodies everything she has aspired to achieve in her career.
Get to know Ashley
Get to know Kylie
| Coffee (Green Tea Always)
| BubbleGum
| Packing (Guilty of the worst overpacking)
| Late nights
| Bike rides
No thank you
| Pilates + a green juice
| Rainy Days
| Sushi
| Early Mornings
| Gilmore Girls on repeat
